Summary: Net Worth

The must-read summary of John Hagel III and Marc Singer's book: "Net Worth:
Shaping Markets When Customers Make the Rules".

This complete summary of the ideas from John Hagel III and Marc Singer's book
"Net Worth" shows that, until now, big businesses have held the upper hand in
the gathering of information about consumers. These companies have, in turn,
generated sizable revenues through selling this information on to other third
parties – telemarketers, database marketers and direct marketing companies. In
their book, the authors explain how the advent of a digital network in the
form of the Internet shifts the balance of power back to the consumer. For the
first time in history, the consumer will be able to hire an agent – in the
form of an ‘‘information intermediary’’ or an ‘‘infomediary’’ – to manage the
collection and sale of personal information. This summary demonstrates the
future consequences of this change and the key advantages it presents for
customers.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Net Worth" and gain a valuable insight into the
development of e-commerce.