Summary: e-Strategy Pure & Simple - Michel Robert and Bernard Racine

This work offers a summary of the book “E-STRATEGY PURE & SIMPLE: Connecting
Your Internet Strategy To Your Business Strategy” by Michel Robert and Bernard
Racine.Michel Robert is founder and president of Decision Processes
International Inc., a consulting firm with 60 partners in 15 countries. Since
coining the phrase “strategic thinking” in 1980, Mr. Robert has had a number
of articles published in business magazines and journals. Bernard Racine is
director of research and development at Decision Processes International
Inc.Many CEOs are baffled by the Internet, and are delegating their decisions
about an Internet strategy to consultants and IT staff. The only problem is
that’s roughly equivalent to having a plumber design a new house – you end up
with loads of pipes but not much else. Similarly, when Internet consultants or
IT staff design an e-business strategy, you end with loads of nice hardware
and software but it doesn’t quite mesh with the strategy the rest of the
business is following.To overcome this mismatch, CEOs and key executives
should become the architects of their own e-strategy which not only connects
to the business strategy of the entire company but helps further execute that
strategy rather than working at cross purposes. Packed with real-life
examples, this well-researched book presents basic imperatives to develop a
coherent Internet strategy.